. >> michael caplin took the fast fashion model and applied it to the plus size market. >> we don't have in our store more than $40. they are typically $28 to $36. that's our fast fashion model. >> it's in michael's dna. his great grandma founded lane bryant. she was a pioneer in fashion for larger women. >> to see what they're going for, watch amanda augusto transform before your very eyes. when we first met her, she was 17 and about to graduate from high school. >> looking for jeans. going to italy. >> trying on clothes she never managed herself wearing. >> tell me what you see in the mirror? >> i see a beautiful girl. >> with a little help from what used to be called a girdle. >> what's the shaper for? >> what it does is it brings the woman's figure in. >> one to four inches? >> yes. >> her courage is boosted enough to try on a dress for the first time since she was 6 years old. >> i felt like the girl who is like the perfect friend or something. and maybe this will you know hopefully get me like a date or something. >> maybe you can be the perfect girlfriend. >> check out your daught