chris connelly joining us with more on the series that changed pop culture forever. welcome back, chris. >> reporter: good morning, michaelss. >> reporter: from the adventures of kim kardashian. every bit the emblem of her era. >> oh, my god. i'm going to cry. my diamond earring! >> reporter: to the machinations of drama mama kris jenner. >> i try to do everything i can to make everybody happy. >> reporter: and the siblings and suitors who offered story lines aplenty. >> it's me. it's todd. >> reporter: ending season 20 with a trip to tahoe, a time capsule and a game of charades. millions began as viewers and became consumers. this family seized the power of celebrity from the media, took it for themselves and monetized it. >> they're laughing all the way to the bank. >> reporter: the kardashians opened a door slammed shut by actors and other celebrities. instead of locking the public out, they would invite the public in. >> their vulnerability added to their relatability and people could see themselves in them. >> reporter: sister rivalry, sure, but also support for one another's differences, especially in times of crisi