it is what michael copps was talking about.e had these old media companies -- nbc -- joining with the cable companies, buying up internet startups. there is this integration, the merging of the new and the old that doesn't fit into the sort of myth we've been telling ourselves. >> and where does google, facebook fit into this? companies that portray themselves as upstarts 10 years ago have now become the biggest companies on earth. the market capitalization of google and apple, consistently in the top 10 technology companies. 13 of the biggest -- 13 of the 30 biggest companies on earth. goliaths of our age. we have hollywood moguls and silicon tycoons and we have them collaborating. the thing is, the old 80 a model, which was funded by advertising, was a situation where you could turn off your television and opt out. he had much more pervasive, ubiquitous system -- we have a much more pervasive, ubiquitous system right now. in a way, the old problems have intensified because it is not just something you are watching come in now