>> ian bremmer and michael fertik. repair itsing to reputation.newly appointed vehicle safety head after this. ♪ on thisshington dc quiet morning. the president is abroad, that barely describes a trip from italy to riyadh. the flight into riyadh, stunning how stark it is into the city. ty, something to see. the president visiting saudi arabia. headlines with cvs moments ago talking about russia and the cold war. a headline from another time and place. this is "bloomberg surveillance," good morning. some top headlines -- some company news. cbs's billboard business is going public. aftertdoor will go public pricing at the top of the range, raising $560 million. cbs plans to buy smaller rivals. j sac capital asking a federal judge to approve its insider trading settlement with the government. a lawyer with steve cohen said sac is "deeply remorseful" for the unlawful actions. stephen cohen now owns 5.2% of zynga. 173n's stake is worth about lane dollars. shares of zynga have gained this year. >> tom, you are shaking your head. >> the middle child was

if silicon valley entrepreneur who pioneered the business of online reputation management, michael fertik, joining us this morning. michael, great to see you bright and early this morning. understandportant to that we are in california. i had to go through something to be here. and here i am. [laughter] we were just mentioning about how social media plays this role. we saw that in the arab spring. but we have seen that in lighter moments. think the sochi olympics. all the tweets that went out. problems with the twitter handles i was following, the toilets installed backwards, feet in the air. >> exactly. in this instance you see russia very conscious of social media. they blocked several websites and social media accounts because they were afraid it would create even more problems. when something like that happens, is there any way to really stop this? features of two social media. one is what the crowd is saying, organizing themselves. it is not always clear how many people are behind the self organization. one of the stories on the arab spring is that it was apparently a small number of

michael fertik is with us today. he is an author at reputation.com.lk about this test scores. what do we have? >> the sats are back to a perfect 1600. they are making the essay optional and not penalizing guesses. founder of advantage testing joins us to discuss what this means for students and the test prep industry. to the changes better for fill the purpose of the exam to test achievement and predict college performance? or is this an attempt to catch up with the act? >> thank you for having me. the changes have basically moved in the direction of greater rigor. what we have is evidence-based radical reading and writing. that is new. it used to be that the essay was one where you could essentially make up facts. that move is a good one. another change is moving towards fewer mathematical topics. more rigorous once. a little deeper dip into material. >> i love this. >> this is tom's dreams. standardized tests feed the coachingutoring and and give an advantage to wealthier kids. is the u.s. becoming like other countries? >> long-term rigorous prepara