. >> i'm michael gaillos, at athletic business media in wisconsin. you hear the phrase, be a man, thrown around a lot. shake off your injuries, and be a man. but i think these days, to be a man, the lines are being blurred and becoming revolutionized. and men can have different roles than in the past. so the traditional be a man is becoming revolutionized and people are becoming much more open-minded. >> jeff, before we go to break, when you're a coach and saying things like man up or be a man, what does that mean to you. >> to me, it means persevere, do the best that you can, and work as hard as you can, and have a phenomenal work ethic. i think that the media focuses a lot on the negative con takings of be a man. but when i use it, man up, it means be strong, be emotionally, physically, mentally tough in whatever task you're about to partake. >> well, keep tweeting, and let's keep the conversation going. coming up, as the world keeps shifting, where does masculinity go from here? will we see tough guys and more mr. moms? >> a man's responsibility i