today he was doing the kinds of things candidates do -- he topped a quinnipiac poll and hired michael glasserted republican strategist, to be his national political director. he also held a's -- heldre

today he was doing the kinds of things candidates do -- he topped a quinnipiac poll and hired michael glassera respected republican strategist to be his national political director. he also held a's -- held a press conference in scotland with golf reporters. in our ongoing attempt to understand this trap phenomenon, we partnered with our colleagues at purple strategies ended a phone locks -- a focus group on him. we will have excerpts from the conversation later, but here is a piece of what they said about what they like about brand trap. >> he is on choreographed and honest. >> he is reagan-esque. >> trump is a threat, because he does not fit in the same box as the other republicans. >> besides the money issue, he is intent with what everybody is wanting. mark: first you say trop is not just a summer fling. john: this is not michele bachmann or herman cain. this guy is not new to them. they have been following his career they know about his fame and celebrity. they like him and they have every infant -- every indication of being with them for the long haul. mark: people know him good and bad