in tonight's "kids and cash," michael holthouse founder of national lemonade day spoke to us about how children can benefit from the experience of running their own business. >> we want to expose them to business and capitalism and free enterprise, but the essence of what they learn is simply this. that they can set a goal, they can make a plan and they can work that plan and achieve whatever it is they want to achieve. their version of the american dream. >> tom: give us an idea of what type of plan a kid may have who is operating a lemon stand. >> well, every single youth is going to come up with their own unique product. even though it's all lemonade, maybe grandma's secret recipe or maybe organic or special sweetner. and so it's all about pricing, what the market will bear, where you're located and your cost of goods like any other business. >> tom: lemon prices are two and a half times higher. >> absolutely >> tom: what about profits? >> what kids do is that in their neighborhoods, they pick location, location, location. where there are lots of people cost of goods they're selling