. >> reporter: lawson and business partner michael horwitz launched their company ggb of raleigh in 2007 with the world's largest gummy bear as their signature item. >> we knew we had a good idea and there's a market for this. >> reporter: since then revenue surpassed $1 million a year and the number of year-round employees is up about 20. while the majority of business is wholesale, anyone can buy the bears online and check out the company's own laboratory, a candy store in raleigh. >> we test out flavors, we test out the unique things we bring to market and we see what people are saying about it. >> reporter: despite their success, lawson and horwitz are staying grounded. they're focused on a slow growth to business. >> the only mistake we could make is to grow faster than demand. >> reporter: while demand for giant gummy bears, giant gummy worms and other assorted gummy products is consistently high, lawson believes growing the company slowly is actually good business. >> even if we suppress that growth, that's fine. that's a safer place to be, in my opinion, especially in an economy

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