my friend and sleep expert michael j. lindell is the founder and inventor of a revolutionary new sleep aid. mike's here to share with us why getting a good night's sleep is the secret to a happy, healthy life. >> hi, tonja. >> hi, mike. >> well, it's not only the secret to a happy life, it's critical to your health. and like everybody else out there, i have used my arm, folded my pillows, got migraines in the morning from sleeping on poor pillows. and whatat it is, what i've foud in my studies over the last seven years is the cervical nerves on each side of your neck need to be held straight in order to get that deep rem sleep that we all need. that's our healing sleep. healing is criticacal to one's health, and pillows are the problem. there is no bigger problem than a pillow, see. >> mike, i hear what you're saying. according to the natiol sleep foundation, the average adult purchases 58 pillows over their lifetime. they own six different pillows at anyny given tim and this is what blew me away--70% of us do not like our curren