hopefully it will be a science haven't talked much about nutrition, a special with michael jacobson sitting there would also to talk about how we can change our system, regulatory but importantly food production so that we can produce foods that actually will support health, not increase risk. >> that leads me to my next question. if you watch tv in the morning, you see a constant barrage of ads for breakfast cereals to kids. most of the cereals are mostly sugar and fat, may be sprayed with some vitamins so they say they can have vitamins in them. and as commissioner hamburg knows, there's been all sorts efforts that congress has draw up guidelines, nutritional guidelines for food products that are advertised directly to children. and we know that in many of these food products, sort of negative nutritional value. what's the right approach to this? congress passed the ftc, fda, cdc and the department of agriculture to come up with voluntary standards for foods marketed directly to kids. we did. somehow commissioner hamburg avoided it but i was a pinata at a major congressional hearing which

michael jacobson, bruce silver silverglade and debra. before hearing on each of our panelists, i will give brief overview and laws and regulations can help reduce public issues. we will hear presentations from each of the panelists and finally we will invite audience questions and finish around 3:30. around 35% or 80 million u.s. adults and around 17% or 30 million u.s. children are obese. of course, there are many factors that contribute to this epidemic and in this session we will be focusing on overconsumption of added sugars. according to dietary limits, we should limit no more than 10% of daily calories. that equates 12 and a half teaspoons of sugar. this sounds like a lot but in reality we are consuming 22 teaspoons each day which is almost doubled the recommended amount and that's daily consumption. in relation to chronic disease more broadly, racial ethic and socioeconomic disparities in sugar consumption and prevalence of obesity. among u.s. adults black and latino populations have higher than white populations. also lower incom

our first speaker will be michael jacobson he is the head of cspi, they are a key player in health problems and these education, legislation, litigation among other tools. michael has led cspi's campaigns on sugary drinks, salts and trans-fat, thank you very much, michael. >>> thank you, sarah. greatly appreciate the opportunity to participate -- >> as i was saying, i appreciate the opportunity to participate in the interesting conference, i would like to talk about the rates of sugar consumption, the problems with excess sugar consumption and offer legal approaches for solving the problems. so, this is a partial history of sugar consumption in the united states, and you sea, it's gone up quite steadily from 1875 to, which is the earliest state for which i can get records through 1999. and the period from roughly 1980 to 2,000, is the obesity epidemic. that's when obesity rates doubled and tripled in different segments of the population. it's not to say it's a correlation, it's not to say that added sugars and refined sugars have been the only thing to contribute to obesity, many other thin