i, ceo of michael jacon button. thank you for your time today. social platform curated content around a specific conversation, filtering out the noise that comes on platforms like twitter or facebook. we asked her why she decided to launch the app. need to is a great communicate about the stories we all follow together. like the news presidential elections or sports teams or television entertainment. these are the things we talk about at the water cooler at work, with our families in our living rooms, and today the current social media platforms are not ideal for conversations, so we feel like the opportunity is available. facebook and is twitter not a good platform for conversations? many feel there was a lot put out in terms of viewpoints on the social media areas. >> they are both terrific companies and survey terrific purpose. facebook, the market for personal content, the things we do every day, the triumphs with our kids and friends, that is stratified with instagram being the whitest reached of top moments. phase book being the highlight r