we heard from the director michael jean-pierre, and he said, the pr kpip said put it out the a letithe first commercial, because they wanted people to talk about it. >> the work of sin doctors. >> it worked. >> all of a sudden we were all -- >> really marketing. send out a video that goes viral, people were watching and talking about and to show the disillusion for infants. >> it's a diaper. >> makes me think, you never know what we're watching if it can all be advertisements everywhere. you never know. >> yeah. all of these viral videos, they can all turn into ads one day. all this time thinking we've been watching viral videos. >> wouldn't it be crazy if you could govern this? if it's just this thing we all start with video, people upload? >> and it's not real. >> commercial. >> it's just commercials. people aren't even uploading it. it's corporations. >> i think the people took a turn into a bizarre world. >> how about that? >> i'm not that fascinated. okay. >>> the wheels on this bus don't go around and around. >> this thing tips, you're hanging out the window and lands on your s