. >> reporter: michael jennings runs small potatoes, a midsize san francisco catering firm. one specialty, long time catering, such as manufacturey crews. >> we're -- movie crews. >> we're certainly looking to -- we have our operatives scouring as we speak. >> reporter: its businesses are looking at more than 1 billion- dollar opportunity. >> i think certain people are definitely going to notice it. certainly down here along the water front we are going to notice it. >> what's going to change is the number of hours our employees are going to work. we're going to need boat crew. >> reporter: set ups, tune ups, preliminaries, practice races and the cup itself will go on for more than two years. >> we're going to have tons of privately boats. >> reporter: and all that to serve an influx of boaters from around the globe. >> i think this will actually excite people to come here and see the cup here. >> besides these times of businesses and sail bowl specific firms, many needed businesses such as on demand water taxis and who knows what else have yet to be even seriously proposed,