. >> michael joseph is head of safari com, the largest mobile phone operator in kenya. >> what would the product to introduce into an emerging market like kenya? it's the prepaid mobile phone. >> reporter: why? because for years, kenyans could not even communicate with the neighboring town. telephone lines are poorly connected here, and the service erratic at best. so cheap, pay as you go cell phones, now allow kenyans to talk and do fwiz with people in the next town or anywhere in the world. in kenya, many people work in the cities, but have family become in the rural areas, keeping in touch is important. so is sending money. once again, enter the cell phone. empaza, which means mobile money,a service that uses text messaging to securely send money around the country. it's an incredibly simple system. let's say for example you want to withdraw cash, someone sends money to your cell phone. that money sits on the cell phone number, you take the cell phone, hand it to one of the people at the shops, they look there, you enter the pin number, and they give you the cash. john walks into