lane. let's start with the man who has been on the cover more times than anyone, michael jordan. >> that wouldi think, at 41, 38, something like that. >> there was a backlash against this one. >> very big one. "sports illustrated" tries to take the position of the fan, what the fan wants, what the fan is interested in. at the time of this cover, michael was playing professional baseball, not doing as well as he had done in basketball. and so they did this michael, bag it cover. he took it very personally and has not spoken to "sports illustrated" since, not at all. >> that was over 15, 16 years ago, something like that. >> when i got to the job, of course, michael jordan -- >> right. another one that stirred some controversy was lebron james. why? because in 2002 "sports illustrated" dubbed him the chosen one at 16, 17 years old. a lot of people are saying why are you putting that kind of pressure on a high school kid? >> it was pressure. you always try to foreshadow things. i have a personal complication with that story. i had just been hired to be the editor of "sports illustrated." i went o