one person who, without his leadership and guidance as our champion at blackstone, michael mcdermott, who is right here in the front, and i know that there's -- that we have derrick blake is here from la quinta. we have rod moses and melissa and lorna here from hilton. these are the people who are really making this happen day in and day out and have -- [ applause ] and so a number and a champion. and then once we had a number and a champion, we knew we needed to mobilize. and our kind of theme of mobilizing something like this is to think big. so we wanted to have a big, bold number, but to start small. and not try to overwhelm the thing. start small, meaning let's do some things, meaningful things, that can build momentum, and then move fast. and so with that mantra, you know, we've been able to get this initiative mobilized. and, you know, i would say, the second thing that besides leadership and ambition that has been extremely important for us is the partnership that has developed with the government. people told us in the beginning that, oh, you know, if you try to partner up wi