know that by looking at our sports media according to a series of studies done by sociologists michael messner and cheryl cookie the major networks have pretty much stopped covering women's sports altogether. coverage of women's sports on t.v. news and highlight shows has nearly evaporated since one thousand nine hundred nine from a high of nine percent of air time devoted to women athletes in one nine hundred ninety nine to an unbelievable one point six percent in two thousand and nine the last day or two theories said this quote you like those are the major networks are more likely to promote women as swimsuit models cheerleaders or prosper of beer commercial then serious athletes a bikini fashion show in the snow ladies i was a final call back silly silly this fixation on women's bodies is no different from playboy is women of the olympics issue or n.b.c.'s primetime coverage of women's beach volleyball a sport that just so happens to be played in the bikini's on synthetic regional is going to go down as one of the no one ever forget athletes are no longer the focus they're just another exc