michael nathanson.om, just bigger numbers coming off a much, much bigger base, and it blows me away every quarter we do this. tom: it's such a fascinating question, and, of course, believe it or not, if i'm wrong, correct me, as you do on artichokes, but i believe apple is a general statement is underowned by institutional wall street. there's still an immense doubt out there. jonathan: in some surveys, i've seen some of the same things. tom: ok there? jonathan: you did ok, but lori tracks that been i do, and they'll correct me if i'm wrong. lisa: that's why you're seeing a pop of 10% in premarket. jonathan: which is fantastic. the nasdaq 100 up 1.4%. s&p up .75%. we need to talk about the big a.d.p. miss. it's setting it up for friday, too. is it important? we'll get into that in a moment. from new york, this is bloomberg. ♪ as a business owner, your bottom line is always top of mind. so start saving by switching to the mobile service designed for small business: comcast business mobile. flexible data