the power of youtube and especially youtube tv. 1.5 months ago, influential meeting analyst michael nathansonargest media company? he put it out that if youtube treated it as a sustainable media company would already be the third-largest player in the space based on 2022 revenue with by far the most advertising revenue. overall, they just see youtube tv dominating the online cable business. looking at the sales and margins, he pegged the evaluation at $142 billion! we don't pay enough attention to it because it is a $1.7 trillion business, but youtube can already go toe to toe with anybody in the entertainment industry. then just this week, a separate valuation was published. i think she is wrong on this, but i will give you the number. she says it is worth $400 billion. of that, she thinks youtube tv is worth $84 billion without sunday ticket but she says that adding that money to the business, i think some of these analysts make compelling arguments. but youtube has become an increasingly big part of the bull case for alpha. i think the move to a subscriber-based business model only acceler