this is about 50 minutes. >> good morning. >> good morning. >> my name is michael norris, and i am a senior analyst at simba information. i'd like to welcome you to you bought your e-book, digital books and brick and mortar bookstores. i'm going to talk for maybe 20-25 minutes max, and then at the end i'll open the floor for questions, comments and, hopefully, a discussion. just to give you a little bit of background about simba, we're primarily known for our independent analysis of the book publishing industry through our monthly periodical book publishing report which has been around for the past 35 years. we've also recently introduce add web component with searchable archives for subscribers. we also do a number of syndicated research reports, and some of the ones you've probably heard of include trends in if tradebook retailing and trade electronic book publishing. and we also do some consulting and specialty research on a very limited basis. and, um f there's anything i want you to remember about simba, it is that we are truly independent. we don't have any backing from any pub