. >> so michael pietsch, james patterson has become quite an industry, quite a force in the publishing world in other ways. have you been part of that? >> i've been working with james patterson since going on 20 years. i started working with him as an editor and you still polishing one book to you. estimate that i became his editor at the time he became up with the idea of publishing -- he finished with a time aside to publishing is one book a year, same month, serious packaging, bestsellers, works. it did work. he came up with this idea, and i to say that the executives at the time, whoever saw the company, just said that's crazy talk. this works. why would we do that? that's too soon. that would be wrong. this is what's working. why would we mess with that? and jim said, michael, when you finish a novel and really love it, keep it down and said great, i really want to wait a year for the next book with i had to say no. they said don't you think we should try that? we were able to persuade the executives of the company that we should try. of course, the second book sold more than firs