michael pollan, many of you might have heard of, he wrote the omnivore's dilemma as well as food rules. he had sort of a catch phrase that was very popular, which was eat food, not too much, mostly plants. and this is probably pretty good advice for those of us who are concerned about our health. but the idea was that, you know, we should eat less meat. and again, we should eat things that are real food. alice waters, who is the chef at chez panisse as well as barbara kingsolver, are both writers have written a lot about the value of eating locally. how many of you have heard this like we should eat locally? how many of you have been to a farmer's market? almost all of you. this. this idea that we should be eating more locally and that this, in fact, as a moral and ethical resonance. resonance that makes us closer to our food. some of you might have done woofing how many of you have had friends who've done this? does anyone? one or two. this is the idea that you would go to organic farms being involved in lol sustainable agriculture culture. this is actually marketed as a cultural exch