. >> rose: michael roger federer is. >> see, those guys are, in some cases it was a difficult-- an expensive negotiation, i guess a better way. but after things get going well, well, renewal sch easier. renewals are easy. the original negotiation can be difficult. >> rose: how much do you pay college coaches to. >> it varies. >> rose: what is the best deal, i mean what is the most expensive deal you have. >> i wouldn't explain what it is. but a good basketball coach will make. >> 8 or 10 million. >> oh no, a year? no, a college basketball coach, no way. there is no college basketball coach on the payroll paid a million dollars. >> rose: not a million, no. it's less than a million. >> rose: what do they get for that? what do they give you for that if you pay them. >> you know, the identification of them and their team. >> rose: but do their team, therefore wear all nike shoes. >> exeact. >> rose: you pay them less, they make the decision. >> right, usually, usually, sometimes, sometimes it's an all-athletic department deal well university that they do it for all the sports. football, basketba