let's look at a consulting firm, and michael rosenbloom. he's a partner. and stella is the founder of a company that designs creative team building experiences. great to see all of you guys. adam, this is so interesting. we were having a conversation about carpet one, and you have to be called carpet one. but what if you have your own brand, and if you were being clobbered by the big guys and wanted to get purchasing power. can you join a co-operative. the owners decide. and the model has been around since 1844, and it works in all different scales and businesses. >> you are watching at home and think it sounds like a great idea. >> well, there's coopts in every different sector. and there are also other types of co-opratives. and there are consumer co-opts, and worker co-opts where they own the business. >> what things do you have to be worried about? what questions should we be asking? >> i have a question about, you know, what about freelancers, and service-oriented people, can they create coopts? what about, you know, independent people who are markete