he and his investors, let's always remember that because i'm not sure how much comes out in michael schubert's wallet himself, but he's done it in miami. he did it with a landmark hotel down there. and turned that into an office place. he did it with in chicago. and his his is okay, get the icons, get the get the, get the get the get the star, get, you know, don't mess with the big players. get the star. now can that bring the big players up. maybe some other buildings are going to have to come down. i mean there are a lot of buildings that went up there, not particularly attractive. they can't be converted and people just don't want them there. something's going to have to happen there. the other big challenge is still facing all across san francisco, and especially the downtown is ground floor retail. we have literally miles and miles of empty storefronts, and no matter what you put on top of that, it doesn't look great from the ground. and that's something that the mayor is grappling with. but again, there's only so much they can do. what's interesting also is while san francisco talks alwa