even michael shermer says yes. prilosec otc wildberry is the same frequent heartburn treatment as prilosec otc. now with a fancy coating that gives you a burst of wildberry flavor. now why make a flavored heartburn pill? because this is america. and we don't just make things you want, we make things you didn't even know you wanted. like a spoon fork. spray cheese. and jeans made out of sweatpants. so grab yourself some new prilosec otc wildberry. [ male announcer ] one pill each morning. 24 hours. zero heartburn. satisfaction guaranteed or your money back. >>> does politics really all come down to looks? >> what? >> i knew that was coming? as a candidate in virginia back in 2010, it was rare that people were discussing my positions on the issues. it was much more about how i looked and how i sounded. our next guest researched the science behind politics and why we're influenced by trivial characteristics. the to pick of his column, why your irrational about obama and romney. i'm sure he's not talking about. sublimi