he looked a them, michael sibell you guys are dying. going to y-come minute nate tore.ecause paal gram who ran it at time, was tough critic. he didn't think it was a good idea. what is wrong with people? they stay in people's homes? that is crazy. on the way out they mentioned they sold all this cereal. he said what? if you can convince people to buy cereal for $40 a box, you can convince to slime in other people's air mattresses. advice he gave them, which was, go to your users, shower them with love. they didn't have many users. but ones they have were all here in new york. they didn't think about doing that, coming to visit their users. they sat with them hours on end, watched them use the product. they didn't know how to post photos very well. they didn't know how to write listings in a way that made them appealing. they sat with them helped them merchandise their listings in better way, dressed them up, gussied them up a little bit. doing that, they saw numbers in few weeks, double, double from very low base. that turned numbers around. from there it was long journ