. >>> michael sprague of kia motors shows how they drive hard to put 1 million cars on the road. >> you bought your car five years ago, even up ten years ago you have a perception of that >> right. different brand. that's what we're trying to drive people to our advertising to say hey, this is the new kia. >> we'll get an inside look at the new diversity volume leadership awards from the national association of minority automobile dealers honoring carmakers who have made the greatest inroads in minority communities. >> there were some winners that deserved every award that they received because they have invested in not only resources which you have to have somebody that owns the diversity focus. >> and rob shield, head of design at fiat chrysler will >> not too often in my career as a designer i've had a chance to start with this ground up brand-new. you look at the car coming down it looks very very sexy. i think it's going to turn some heads. >> all that and more coming up when we come back. attention parents: before school this september all kids entering 7th and 12th grades must ge

and keyident of sales and marketing michael sprague is adding luxury details as one route to getting more kias on the sprague, thank you for joining us on "our world." now you remember where we left off last year? >> right. >> we were standing in front of this >> yes. >> this car when i posted it last year on social media, it had more comments than any other car that we taped thatright. >> why do you think there's such love for the k-900? >> i think because it's so unexpected coming from the kia we've only been in the u.s. for 21 years. the initial two vehicles we had were probably not the best in terms of the quality or the they weren't great vehicles. and a lot of people remember but now we've got a portfolio of 12 products all really designed really well, filled with , safety, really cool cars. not only is it a cool car but it feels like it's a luxury car. and kia wasn't known as that kia was the company where if you had a job and $199 you got a car. >> right. >> so is this considered luxury >> yes. absolutely. we see the luxury brands moving down into kind of what i would call the