sorts of things they need to be taking more responsibility and doing more to protect the source michael vale when we come back to that argument from facebook that it is possible to have both personalized ads using go data and a level of privacy do you ate do you believe that and b do you think that the public believes that given the levels of trust with big tech right now given the history given cambridge analytic or all these things that will be witnessed. this is a very controversial area it's really hard to discuss apple you make a lot of money from hardware and software and not so much from an advertising business of any type this doesn't mean they're not interested in personalization your people like things like you have voice assistance be personalized google on the other hand have business model let's party like facebook where they track people across apps on the internet and use it to deliver or facilitate their jewelry about however google unlike facebook also control infrastructure not just android is rebecca mackinnon site but also google chrome so what google are doing is really