that's when they began following michael wu for our series, "the boss." there's one chapter ends where another one begins. take a look. >> this year is a big focus to enter china. >> reporter: from the day our can't rahs started rolling back in september of last year, michael wu had a clear business plan in place. >> china is such a big market itself that probably for the next 20, 30 years that would be our only focus. >> reporter: for the following ten months he made this his growth strategy. working with his team from decisions through branding through personnel, he looked for ways to break this major market, aiming not only to enter it, but more importantly to conquer it. >> we see huge potential for our brands all over china, but, of course, it's not as easy as that. >> reporter: as his army prepared the attack, michael turned his attention closer to home, managing and recognizing his staff. as we followed him from his office and into the meeting rooms, we learned what it took to lead a company of 14,000 people. hard work, motivation, and appreciation