michelle chen is the vice president of marketing north america. >> thank you for having me. >> i thinknday for chocolate business is that the case? >> it is. we are very excited this year. we're really focussing in the last 14 days as we get into valentine's day and as the great time to really celebrate love. >> cocoa prices the raw prices out there, after skyrocketing are come down a bit. and as a result it's brought down demand. >> our demand has been really really high for chocolates in general at godiva. we've also expanded our cornerstone. we'll remain much a gifting brand but at the same time we know consumers love godiva every day. so when they can't get to a boutique they can go to other accounts to really enjoy the chocolate. >> i can't have this s front of me without trying something. so i'm going to indulge. >> please. >> why is it such a rush? why is it waiting to the last minute and in who are your biggest customer, men or women. >> in the recent months it's almost 80% males. coming in and trying to figure out whether to get for their significant other. it is a great way f