ellie. you come over to this side of it, we've got a full poster-making set-up here. you can get in the action. michelle'save fun in new york? >> yes. >> thanks for coming to "today." then you can come over here. >> i've not seen you in a while. >> nice to see you, sweetheart. >> so if you want to register, it's a lot of fun. we have ipads, we're really fancy and high-tech. >> that's right. that's tina. >> tina. >> so why are they punching in her name? >> we want to know you're here. so we can make your experience much better. why are you here? >> you guys and my 40th birthday. >> happy birthday! you come here, check in on the kiosk, that way we know it's your birthday. >> it's a whole new experience out here on the plaza. you guys have got to come down. >> there's a staff, a website, a theme song. >> come on. >> there's margaritas. >> come and see us. come and -- there'll be margaritas later on. there should be. handing it back to matt. >> all right, hoda, carson. thanks very much. mr. roker and mayor de blasio will chat in a second. but right now, let's go inside the magic window and check in with natal