in 2008 michelle kosinski created the most famous of these tasks on facebook called my personality a questionnaire to learn more about yourself. became really popular we had over 6000000 people to take the question there and a large fraction of these people's have donated their facebook profile information to us and from this information you can use. algorithms to transform this information into a very detailed and very i curate intimate profiles so as a result michelle kosinski hospital largest psychometric database in the world a database he can cross-reference with the facebook profiles of the 6000000 people who respond it's. so basic you can turn your facebook likes into an actor it's a prediction of your political views religious views your personality intelligence happiness sexual intake or even whether your parents were divorced or not people often ask me how accurate those algorithms are at predicting our intimate traits and i think that a great example comes from our recent study where we have compared the accuracy of the miss with accuracy of other people so what we did we

as a result of michelle kosinski hospital largest psychometric database in the world. a database he can cross-reference with the facebook profiles of the 6000000 people who respond it's. so basic you can turn your facebook likes into an accurate prediction of your political views religious views your personality intelligence happiness sexual intake or even whether your parents were divorced or not people often ask me how accurate those algorithms are at predicting our intimate traits and i think that a great example comes from our recent study where we have compared the curacy of algorithms with a curiosity of other people so what we did we took friends and family members of our participants and we ask friends and family members to feel in the personality question as in the name of our participants now we would provide algorithm with a set of facebook likes and have it do the same thing so based on your facebook likes tried to predict your personality the results of this experiment are staggering by studying 10 of your likes on facebook the algorithm knows you better t