. >> a situation shefinds' founder michelle maddox had to e are solve.the company in 2004, she focused on hiring the best and brightest. >> we make it easy for busy women to shop online and hire a bunch of editors and writers and we scour the best of the best and tell you where to get it. >> but with the expanding business and different personalities working together, tensions sometimes arose between departments. >> i constantly have to play the mediator between the two. i was trying to say, you don't understand what they're doing and what's happening on the other side. >> hoping to increase communication and understanding in the office, michelle and her team enlisted in the help of a company that designed creative team-building experiences. >> businesses need woopaah the most, because the well-being has a very high relationship with productivity, creativity and effectiveness. when i say well-being, i mean their sense of connection with one another. >> the event started unexpectedly with blindfolds for all the participants. stella had them each smell and