i will ask michelle meyer of bank of america merrill lynch. i will see you in a few minutes. you in san francisco. >> the numbers are amazing. i'm glad you will dig in. you got a dollars, an iphone you could be the next spielberg spike lee. interesting story about making movies on the iphone. ♪ >> i'm cory johnson. this is "bloomberg west." "tangerine" surprised all by portray and the gritty life of transvestite prostitutes in hollywood. -- by portraying the gritty life of transvestite prostitutes in hollywood. the film was shot almost entirely on an iphone 5s thanks to an eight dollar app. this is an incredible story. i feel like the democratization of filmmaking, taking a lot of the costs away and letting the filmmakers make what they want to make, could be an incredible thing for movies. >> yes. "tangerine" is an example of a film that would have trouble getting green lit in traditional circumstances. it is a perfect test case for the world of any unique story you want to tell and the opportunity to do it, and if you tell it well, there's an audience for it. not only did i