michelle meyer will be sticking with us. one of the reasons i am in chicago is i get to sit down with christie hefner. there are changes in the board and the culture, and she's involved in many of those with women coming in. we are talking about business and the board room, next. this is bloomberg. ♪ david: welcome back to "bloomberg daybreak." i am david westin out in chicago today. christie hefner is here are chu used to run playboy enterprises as chairman and ceo -- christie hefner is here. she used to run playboy enterprises as chairman and ceo. good to have you back. start with a business you know very well, media. you were running "playboy" and helped take it to a media business it we are seeing so much change in the media world right now. >> your point about transformation is exactly right. we think, what business are we end, and say we do not want to be in the railroad business, we want to be in the transportation business. we want to create a style of content across platforms. i remember back over a decade magazine