michelle miller, cbs news, new york. >> that was michelle miller reporting. >>> all right.he most watched video on youtube belongs to a 16-year- old pop star. oh, yes. justin's music video for baby has been viewed more than 246 million times. and just surpassed lady gaga's bad romance to take the all time lead. >> oh, no. >> he actually got his first big break on youtube. he was notified of the milestone today. and he tweeted a thank you to his fans fondly known as believe bers. he's in the bay area tonight. >>> wearing high heels could permanently change your calf muscles and tendons making it uncomfortable to wear flats. we need to take a close up of roberta's shoes eventually. studied women who wear heels two inches high or more on a regular basis, and they found some had shortened muscle fibers and thicker akeel leads tendons. researchers say a thicker tendon can't stretch as well causing pain when heel wearers switch to flats. okay then. ♪ [ horns honking ] ♪ [ male announcer ] come into an at&t store and experience tv like you've never seen before. ♪ for a limited tim

not so, michelle miller shows us, >>> old spice. marketing it to a new generation may seem pretty tough. not so. michelle miller shows us when you have the internet and a very manly man. >> look at your man. >> what startedded as a single sexy ad in february. >> you're on a boat with a man your man can smell. >> is now perhaps the most successful internet marketing campaign ever. >> the whole commercial is just phenomenal. >> really funny. >> everything that he does is so unexpected. >> this week the creators of the old spice body wash campaign rolled out a wave of over 180 different youtube ads featuring former nfl player. each one a personal response to questions from fans posted on the website twitter. >> hello anonymous. >> i'm glad that some or most of you are liking any old spice commercial. >> swan dive. >> so far 21 million people have watched him make his dead pan pitch. >> got to create something that would not put off men but would drag women in. >> reporter: eric bald win win is one of the marketing brains behind the bli

michelle miller is in the new jersey shore town of long branch with more. michelle, good evening. >> reporter: good evening, russ. well, the jersey shoreline is just across the way, and with temperatures in the 90s, it was almost too hot to be at the beach. though the water might have cooled you off, precautions are still in order as this hot spell continues, and it was tough keeping some folks away from the heat. ( horn sounds ) dozens of competitors were treated for heat exhaustion at the new york city triathlon, swimming, biking and running. it is the middle of july. what were you thinking? >> it's hot. it's hot. it felt like 120 degrees. >> it was tough. this is the hardest one i have ever done. >> reporter: it's uncomfortable from coast to coast. in the west, the heat is sparking dangerous fires. warm waters in the pacific, called an el nino, is blamed for getting 2010 off to the hottest start ever around the world. june was a record breaker in new jersey, delaware and north carolina, and in all 31 states were above average in june and some scientists b

michelle miller reports. >> reporter: dozens of competitors were treated for heat exhaustion at the new york city triathlon. swimming, biking and running. it is the middle of july. what were you thinking? >> it's hot. it's hot. it felt like 120 degrees. >> it was tough. this is the hardest one i have ever done. >> reporter: it's uncomfortable from coast to coast. in the west the heat is sparking dangerous fires. warm water in the pacific called an el nino is blamed for getting 2010 off to the hottest start ever around the world. june was a record-breaker in new jersey, delaware and north carolina. and in all 31 states were above average in june, and some scientists believe that could be a trend. >> some temperatures of 105 degrees in the northeast, those type of events are expected to occur much more frequently in the future. >> we've been getting august weather in june. >> reporter: hot weather this spring put tomatoes and corn on the market several weeks early in new jersey and put stress on the produce. >> this is a sun spot. that's created from no water and too much heat. the other

quite the opposite, michelle miller says, when you've got the internet and one very manly man. >> look back to me. >> reporter: what started as a single sexy ad in february... >> you're on a boat with the man your man could smell like. >> reporter: ...is now perhaps the most successful internet marketing campaign ever. >> the whole commercial is just phenomenal. >> yeah, it's really funny. >> everything he does is so unexpected. >> reporter: this week, the creators of the old spice body wash campaign rolled out a wave of over 180 different youtube ads featuring actor and former n.f.l. player isaiah mustafa. >> monocle smile. >> reporter: each one a personal response to questions from fans posted on the web site twitter. >> hello, anonymous. i'm glad at least some of most of you are liking my new old spice commercial. swan dive! >> reporter: so far, 21 million people have watched mustafa make his dead pan pitch. >> we had to create something that would not put off men but would drag women in. >> reporter: eric baldwin is one of the portland, oregon, based marketing brains behind the bli

here is michelle miller. >> reporter: no matter how styles change, one thing it seems is always in.hin. ♪ i can give you what you want ♪ >> reporter: the internet was abuzz not long ago over these digitally slenderized ads showing impossible impossibly thin ralph lauren models. the company says the release was a mistake. but it struck a nerve. on this topic, says "washington post" fashion editor robin gavan, that's not unusual. >> we react really strongly to the fact that they had this sort of idealized body type that is virtually impossible for anyone else to attain. fashion is constantly saying, come on. you know you want to be this. you know you want to wear this. >> reporter: but the divide has never been bigger between the clothes these models wear and the ever larger customers who buy them. in 1960, the average american woman was 5'3" and weighed 140 pounds. roughly 40 years later, she had grown an inch but now weighed 164 pounds. the average dress size in america today is 14. >> i think we're getting more real all over the place. >> reporter: the figures speak for themselves.

before we speak with him exclusively, doctor bs news correspondent michelle miller has his inspiringof you, you can't give up. you have to keep climbing and moving forward. >> reporter: 35-year-old sean swarner is no ordinary mountain climber. he also happens to be a cancer survivor. traveling the world, he speaks to cancer patients. >> nice. i had one just like that. >> reporter: spreading his message of hope and survival. >> i'm sean. hi. >> reporter: he was first diagnosed with stage 4 hodgkin's lymphoma at the age of 13 and was given just three months to live. >> i'm 60 pounds overweight, bald from head to toe, literally sitting on the bottom of the shower floor crying my eyeballs out. it was hell for me. >> reporter: amazingly, he beat the deadly disease. but just two years later, doctors found a rare cancerous due more attached to his right lung. this time, they gave him just 14 days. >> the chances of me getting and surviving both of these illnesses was essentially equivalent to winning the lottery four times in s is in h the same numbers. >> reporter: sean says he beat the od

cbs michelle miller reports. >> reporter: even though they know better, every parent has probably said democracy. >> reporter: it seems parents just can't help themselves. >> i heard myself say the words, you're going to do it because i said so. >> can you believe it? >> i can't believe it. i say the things i said i was never going to say when i became a parent. >> reporter: the lines can be on the more creative side. >> i should have returned you a while ago. i have a receipt. >> his dad something like we're in a recession and we might have to let you go. >> reporter: and then there are the timeless classics. >> what were the thinking? yes, of course i've said that. >> you're going to get it when we get home. >> some adults say because i'm bigger, older and stronger. i don't like that. >> reporter: the parents don't be fooled. it seems the kids may be onto you. >> i get the feeling that they are just saying that because they don't have an answer to give you. >> reporter: the question is do the crazy things parents say really work? do they get their point across. >> yeah they get their

cbs news correspondent michelle miller reports. >> reporter: the first family returned to the white houseon, a get dast way that included hiking, boating and eating ice cream in quaint bar harbor, maine. >> everybody need a weekend off to recharge. >> reporter: the president's weekend escape received a good share of criticism. >> sure, people might wish that obama had gone to the gulf but had he gone to the gulf, now people would have said, he was going there for politics. >> reporter: questioning presidential vacations is a time-honored tradition. the clintons frequently sailed off martha's vineyard. after polling the public, they switched to middle america friendly wyoming 37. george bush sr. took heat for golfing in maine. it's not just where and when presidents travel, it's how often. ronald reagan took 349 vacation days at his california ranch during his eight years in office. in his first year and a half as president, george w. bush vacationed 96 days. over that same time period, president obama has taken 36 days. >> i think presidential vacations are essential. it allows a presiden