♪ doo, doo, doo ♪ ♪ pow, pow, pow, pow ♪ ♪ pow, pow, pow, pow ♪ ♪ this is that ice cold ♪ ♪ michelle pfeiffertown funk." you're looking pretty cool there. >> trying to. >> why did you decide to launch your career on youtube? >> for me it was accidental. because i sort of started when youtube was still a new thing and people weren't necessarily seeking out attention on youtube or to go viral. and so it was -- i put up a video for a contest because it was the requirement for the contest to sing a song, put it online, and that was your entry. and it got a little bit of exposure, more than i intended. nothing crazy. and then my friend convinced me to put another video up and that kind of went all over the place and suddenly i had, you know, a million people twachg and i had an audience and an outlet to pursue music. it kind of provided me this opportunity to pursue something i didn't have an opportunity to do before. >> how much time do you spend making these sxwroids what have you learned about what you need to do as a youtube performer to keep an audience engaged and get new viewers? >> it depe