we brought in a fellow australian, michelle reeves.at to have you with us today. >> thank you. >> lay it out for us. how do we do this and at what price point? >> i think one of the biggest misconceptions people have about owning their own stake in the wine industry is they need to own a vineyard, build a winery, and maybe have a fancy tasting room. that's not the case at all. in fact, most wine that we consume in the u.s. and almost the rest of the world is produced by people like myself who don't own any physical land or vineyards. instead, they buy grapes or they buy the juice, which is wine already made. >> how much do i need to do this? minimum starting point. >> if you were going to be serious, anywhere from 50 to $80,000 would be the place that people would start to take you seriously. you could talk to grape growers or to bulk wineries and look to have your own wine label. >> how active is that of an investment? if i did that, do i feed to suddenly learn a massive amount about the wine business? can i really just help seed othe