the idea was michelle shawcross uproot rose 1st step toward sustainable production protects our company uses tensile type of rail and fiber made of beach or eucalyptus would she even uses it for indonesia's popular but chic textiles which are normally only fashioned from cotton or silk. and so it's actually showing us more shine which actually in the nations like more information it's. how we can be more sustainable. the wood comes from sustainable forestry to create a fine thread from the hard material is 1st turned into chips. they are then mixed with an organic solvent finally the resulting pulp is turned into long strands of fiber. this requires just a fraction of the 2700 liters of water needed to make a cotton t. shirt. 10 years ago a more sustainable production branch was on think about that down there as the textile company in central java was on the brink of collapse the company belonged to michelle chalk such a boutros father after his death she took over the reins she was still only in her mid twenty's and experienced that nearest. that get situations because of the 98 crisis