and key executive vice president of sales and marketing micicel sprague is adding luxury details as one route to getti more kias on the road. >> michael sprague, thank you for joining us on "our world." now you remember where we left off last year? >> right. >> we were standing in front of this car, the k-900. >> this car when i posted it last year on social media, it had more comments than any other car that we taped that day. >> right. >> why do you think there's such love for the k-900? >> i think becauau it's so unexpected coming from the kia brand. we've only been in the u.s..or 21 years. the initial two vehicles we had were probably not the best in terms of the quality or the value. they weren't great vehicles. and a lot of people remember that. but now we've got a portfolio of 12 products all really designed really well, filled with technology, safety, really cool cars. not only is it a cool car but it feels like it's a luxury car. and kia wasn't known as that company. kia was the company where if you had a job and $199 you got a car. >> right. >> so is this considered luxury dri