i think mickey drexler is the great american her chant today.basically, left the gap and just reinvented j. crew. i mentioned les wexler who has done extraordinary things at the limited, i think jim senegal is an unbelievable merchant in the business he's created. i talk in the book about two situations that happened to me, one at the anal of 10 when -- age of 10 when my aunt took me to new york city for the first time. we went to radio city music hall, and after that she took me to the restaurant, and it was a very strange restaurant. and for those of you who are probably 50 or over, it was an automat. and i walked into an automat, and you put five cents or ten cents or at the time a quarter in the window, and the food came out. and i said to my aunt, how did that happen? she convinced me there was a magician behind the wall. [laughter] and i, you know, i remember that day as if it was right now, and that was the kind of the catalyst for me believing that the emotional connection of discovery and telling a story and demonstrating something is q