>> this is miclter's celebration, a special whiskey we make.ast time we released it it was three years ago. it retails for $5,000 a bottle, i've seen it more. >> 5,000. >> i've seen it for $1160 a shot certain places. it is a very rare blend. our goal here was really to try to prove that great american whiskey could be the equal of the greatest spirits made anywhere else in the world, and out of over 30,000 barrels we select six particular ones that qualified for this. it is a pretty rare blend. perhaps you would like to taste it? >> of course. >> okay. >> it is a beautiful bottle. >> thank you very much. >> have you sold a lot of this for the holiday cincinnati. >> it is very limited. all of our michter's types are allocated whether it is the $48 a bottle stuff or this stuff for $5,000 a bottle. we are releasing this year just 256 bottles for the entire world. >> amazing. thank you. >> you deserve that. >> it is very complex. there's a whole cascade of different flavors going on. >> definite. >> mid palate, wonderful warmth but no burn. we try