the microstrategy cofounder and co-ceo.up, supply chain issues cost apple $6 billion in sales in a disappointing third quarter. coming up, plans to reclaim those sales during the critical holiday season. this is bloomberg. ♪ ♪ emily: the u.s. and taiwan are working to secure semiconductor supply chains, according to the u.s. envoy to taipei. a request for information has faced resistance and south korea and taiwan, with a concern about a possible leak of trade secrets. apple lost about $100 billion in market value thanks to thursday's results. the message from tim cook to investors, the holiday season will be difficult. no thanks to supply constraints. tim cook: for this quarter, we think the primary cause of supply chain-related shortages will be the chip shortage. it will affect, it is affecting, i should say, pretty much most of our products currently. emily: i want to bring in mark gurman. what does it mean for apple? will it get worse before it gets better for apple? mark: absolutely. they said they took a 6 billion do

microstrategy major investor in bitcoin.end of the day you can , see it is actually microstrategy that has made the most return. a lot of it coming from bitcoin, but the minor is exposed. robinhood is not catching up when it comes to bitcoin trade which brings me to another way you could possibly play that big bitcoin move. that is the futures etf on its third day of trading and making a round trip to where it started. two days of gains. nasdaq tracking bitcoin futures price in particular, but not making a ton of leeway in the last three days. emily: thanks so much for the roundup. a new crypto focused investment management firm is on a mission to help create more ownership opportunities for minorities in the world of nfts. that have four fund management has launched a new fund to invest in rare specimens of and fts specifically. the ceo joins us now from miami. what exactly counts as a rare specimen in nfts? >> i think rare specimens, we categorize it as -- that are less than 1% of a collection. that is specifically for wha

katie: you have seen this industry flourish, where you have crypto-link stocks, companies like microstrategyt hold a lot of bitcoin. tesla falls into that category as well. this interesting to see those equities trade as a block with bitcoin. the price of bitcoin rising as we speak, up 7%, closing in on $62,000 a coin. a rally throughout the space, not just bitcoin but all of those equities we ran through. jon: the whole point of bitcoin etf's in a world where you're talking about volatile cryptocurrencies, what is the messaging that the etf operators are giving they will -- giving and how they will handle that? katie: they will argue it is a mature market and that ets markets offer protections. -- etf markets offer protections . matt: thanks very much for joining us. bitcoin pierced $60,000 again today. this is bloomberg. ♪ i'm mark crumpton with bloomberg's "first word news." that would set up a showdown likely to determine if the law will stand. british member of parliament has been stabbed to death at a meeting with constituents. authorities say he was treated at the scene of the attack,

bitcoin futures, microstrategy, one stock you might want to keep an eye on.e: thank you, and thank you for that breaking news. we are going to talk about crypto and the blockchain that underlies it because we are starting to see blockchain used the trade diamonds. can you trade diamonds as an actual commodity? that is what the bermuda-based diamond standard is looking to do. it is the first exchange traded, regulator approved fungible commodity, and it is offering futures contracts and hopefully an etf on the new york stock exchange. we turn to the founder and ceo of diamond standards. where to start? so much news, you are raising money, just coming off news about crypto, bit carbon, what does it do? >> bit carbon is a significant breakthrough in the world of cryptocurrencies. it is based on the first blockchain native commodity, the diamond standard point. that currency can be used just like it going, but has a real asset behind it and as such is basically macro hedged, that as a real asset, it is hedged against inflation. caroline: why do you need it traded

out and if they're unable to do that and looking to buy a stock in the equity market, we think microstrategyous holdings on their balance sheet, dh makes them look liking a defacto eetf to some and enabling them to buy more bitcoin i would say away from the futures etf but there are other ways to play bitcoin >> i realize some of the other coins out there, there is a lot of volatility. prrls what is your outlook, not only the end of this year but 2022 for pricing >> i put bitcoin in a different category than the rest of the crypto currency ecosystem because it has been blessed by the regulators to the extent it has. etherium is in that same category there have been a few ruffles about its status but it's also in that protected area it's very clear we're going through a process of figuring out exactly what the extent is of the sec's reach regard to crypto and how to determine whether various tokens are in fact securities or not and frankly, that may not be something decided by the sec frankly, the sec's authority to even be able to have jurisdiction over the crypto spaces in question frankly,

tomorrow, we will be joined by the microstrategy ceo.ly chang in san francisco and this is bloomberg. ♪ haidi: good morning. shery: good evening from new york. tech shares tumble in late trading after results from apple and amazon disappoint. haidi: rebranding at

manus: keep an eye on microstrategy.tesla be a little more revalued on the back of that coin? that's the other question in the markets. we have been reinvented. you now have me in a radio, everything everybody dreamed of. this is bloomberg. ♪ this halloween, xfinity rewards is offering up some spooky-good perks. like the chance to win a universal parks & resorts trip to hollywood or orlando to attend halloween horror nights. or xfinity rewards members, get the inside scoop on halloween kills. just say "watch with" into your voice remote for an exclusive live stream with jamie lee curtis. a q&a with me! join for free on the xfinity app. our thanks your rewards. anna: good morning. welcome to "bloomberg markets europe." mark cudmore joins me to take us through the market action this hour in london. the cash trade is less than an hour away. here are your top headlines. data disappointment. china's third-quarter gdp misses estimates. andrew

microstrategy had -- the u.s. macro strategy had of esg. this is getting closer and closer.hat do you make of that this morning? guest: it is definitely a tale of two curves. this kind of move is really being led by the island nations, but nonetheless, these rates tend to have a stronger correlation as they get into a tightening cycle. the question is, and it is a really important question, we have seen the movements in the past where markets get ahead of central banks. this is really tricky within flesh and as hot as it is. central bank's have very little latitude of flexibility. tom: if you look at the hikes coming up, there's always an ambiguity. are we looking into a surprising resilience of the economy, where rates real and nominal are a good thing? george: the challenging thing about the set up, depending where we are coming from, you can argue this is a strong recovery and rebound, but it is more about what is the glide path going forward. how much can the economy handle? nonetheless, if rates are truly repricing and can lead the had to -- the fed to a repricing campa

we can do that with mark howard, bnp paribas microstrategy director. right now we are -- perry barre -- bnp paribas macro strategy director. mark: thanks, jon, and good morning, everyone. we are moving in that direction. i think it is a really important narrative. we don't think the number for payrolls is going to change the u.s. taper story. we think the taper call is a tight one. central banks want to take some of the largess back. it is complicated, heavily complicated, by what you were talking about earlier in the energy and power markets. that is a really important narrative that i urge investors not to be complacent about because it greatly complicates the task. tom: tell me about bnp paribas' thoughts about gradual. i -- the hope of thes bulls is that the moves forward will be smooth and controllable. do you buy it? mark: i do, and i don't think there is a proverbial gun at their head when they are done with tapering to necessarily hike immediately. i think the minutes this week may actually show that there's some hearty debate about that, and t

make sure you tune in tomorrow, we will be joined by microstrategy ceo michael sailor, and others.ng in san francisco and this is bloomberg. ♪ this halloween, xfinity rewards is offering up some spooky-good perks. like the chance to win a universal parks & resorts trip to hollywood or orlando to attend halloween horror nights. or xfinity rewards members, get the inside scoop on halloween kills. just say "watch with" into your voice remote for an exclusive live stream with jamie lee curtis. a q&a with me! join for free on the xfinity app. our thanks your rewards. the following is a paid program. the opinions and views expressed do not reflect those of bloomberg lp, its affiliates, or its employees. ♪ >> the following is a paid presentation for a premium mattress topper, one of the fastest growing city companies in the world. >> what is captured these people's attention? >> it feels like it is for a new mattress. >> is not a new mattress greeting this.

more than 8% on the week that's not the four-week losing streak marathon digit, microstrategy up couplerd, up 2% on the week. guys >> thank you >>> meantime, watch rocket lab, that stock lifting off after a contract >>> after the break, 100 days since qualcomm's cristian know raymond where that stock goes from here. stay with us ♪ (whistle) ♪ paola needs a parachute. so, salesforce customer 360 unites your marketing, sales, commerce, service, and it teams around her. so they can deliver a great experience from anywhere. ♪ (whistle) ♪ >>> if you missed jim in the 9:00 a.m. hour this morning, you can still get his insight delivered every day straight to your inbox with cnbc new investing club you get kramer's takes on twitter, box and semi story out there. you want to know which is stock that is? join the club. go to cnbc investing club or take out your phone and scan the code on the screen dow is up. a lot more "tech check" straight ahead. [uplifting music playing] ♪ i had a dream that someday ♪ ♪ i would just fly, fly away ♪ paola needs a parachute. so, salesforce customer 360 unites yo