deep dive into how microtarget is having a macro effect on where you live. more disturbing details revealed by the man who was signing gibberish within arm's length of president obama and many other leaders at the mandela memorial. it's thursday, december 12th, 12-12-2013. we will begin with a split on the budget. the deal hammered out by paul ryan has opened up a new front or frankly reopened up an old front in the ongoing civil war between the within establishment and conservative groups. yesterday started with the revenge of the establishment when john boehner did something we haven't seen him do before. he lashed out at the conservative interest groups opposing the deal. >> most major conservative groups had statements blasting this deal. >> the groups that came out and opposed it before they saw it. >> those groups. are you worried? >> they are using the members and the american people for their own goals. this is ridiculous. listen, if you are for more deficit reduction, you are for this agreement. >> tell us how you really feel, mr. speaker. conservat

i also think it's not recognizing that they frankly did a better job just campaign wise on microtargeting and reaching out and seeking the vote. you know, i -- that's not i think how we win hispanic vote. i think we win hispanic vote by -- you know, it's not impossible to do. just, what, 10 years ago george w. bush won 44% of the vote. in a republican who could win 44% of the vote, the hispanic vote today, we win. so this is not impossible to do. it just requires a candidate -- chris christie just did. he won 51% of the hispanic vote in new jersey, and blue state. he put money into it. he spent time in a. the last event of the campaign was a union city, heavily hispanic down. he worked on getting the endorsement of the hispanic organizations and hispanic leaders. he was an avid hispanic bakery in the state. he made it a priority. he made it a dirty from day one. chris christie understands that what he brings to the table is the fact that he can get -- that he can increase the base. that he can increase the tent. that he can get crossover voters. so he needed to prove that come into did. h

so they need to go into their districts and they have the better chance at microtargeting, because it'sir districts and they need to do it anyway, and they need to meet with small groups, women's organizations, the polls show that women were more likely to to like health care reform than men, and that's generally across the board. >> on that point, renee ellmers, the republican from north carolina who was called out on this show before for being transphobic, because of her statement that men have never had babies, which just look it up, in fact, they have, but i want to play a little piece that i think is going directly to this strategic idea, tara. let's listen. >> they are making you pay more, usually much more. and in many cases, taking away the doctors you've been seeing for years. if you want to talk about a war on women, look no further than this health care law. >> so, how important is it going to be to push back against this new war on women language, that it's obama care that's the war on women? >> look, i think just because a republican says it doesn't actually means that it m

deep dive into how microtarget is having a macro effect on where you live.