when it comes to cramming, in the immortal words of architect mies van der rohe, less is more. with make the grade, i'm christin. - the chinese have their great wall and so do the british. coming up, i'll take you to hadrian's wall. starts with the line, "something there is "doesn't love a wall." by that, he means that unless a wall serves a true purpose, there's no reason to build and maintain it. in nicole's uk ok report, she tells us about a wall that helped the ancient romans define their empire. - it stretches like a stone snake over the hills and fields of northern england. it was built by roman soldiers during the reign of emperor hadrian in the second century ce. and ever since, it's been known as hadrian's wall. it runs east to west for about 70 miles, starting almost at the north sea and ending at the irish sea. the height of the wall varied. at its highest point, the wall rose up 20 feet above the grassy land. it took 16,000 roman soldiers 10 years to build. historians argue over just why the wall was built. some believe it was a barrier to separate roman-controlled

so, to me, this would be, like, a mies van der rohe chair in a castle in scotland. looks weird. lemonis: a mies van der rohe chair? in a castle? in scotland? i don't know what that is. which one do you like? kathleen: mm... lemonis: be honest. kathleen: i like the clean evolution. lemonis: you like this one better. kathleen: yeah. lemonis: the clean evolution is an easier name to pronounce, to do google search. the more esoteric the icon is -- max: yeah. but we don't want them to -- lemonis: people are, like, "oh, my god. what is this? is it shampoo? do i use it in the ladies' bathroom?" you need to be able to deliver something clear and understandable for everybody. so i'd like to keep moving forward on this. max: but what about a different iteration of the name, like m. hume or m. home or -- lemonis: no, thanks. all right. while everybody else is in the office, and they're enthusiastic about it, max put up this wall. her openness to discuss new names or new labels or new ideas is zero. and you can tell she's getting annoyed. as the ceo of the business, this is one