. >> mike benziger started his winery in the hard of the sonoma valley 30 years ago. >> think of wineas a portrait of what happens on that property. and what happens in that year. that portrait will be very blurry if it comes from an environment that is poor. but if it comes from a really healthy environment you can get hd. >> still benziger's processing operation was -- operation was not always so green. as wine makers face greater pressure to expand he's concerned that reckless development could back fire. >> no, i'll worried about overexpanding in that area there. we have had players give us a bad reputation. we've worn the black hat. it only takes one guy to mess it up for everybody. >> back in coastal sonoma county, chris pohlman's group: >> roseanne barr retweeted one of our tweets. >> likes to frame its save the redwoods campaign as a david versus goliath struggle. >> we can't compete dollar for dollar. where we can compete is in our message. >> over the summer they stopped a massive vineyard conversion projects on a 20,000 acre piece of land. and earlier in the year, a sonoma