allow you to explain that to the audience and then does that apply to one of your oxford mentors mike colin who had such a significant influence in your career? >> yes. the book the selfish gene could have just as well been called the author is taking because much of the book is about all tourism. it's widely misunderstood as being a book about selfishness or even an advocacy of selfishness. it is thought to be that by people who have read the book by title only. reading the title and omitting the rather large footnote which is the book itself. [laughter] a lot of it is about all true some and discuss his two main ways in which all touristic organisms are favored by selfish genes. selfish genes because they are the immortals, because they are the ones that go through the generations, they achieved this feat of going through the generations partly by programming their bodies, their vehicles into being very good at surviving at the expense of others. that would be selfish. partly by programming them to reproduce obviously contrary to the next generation. if you are a genie don't cause your ve

here at the conference in new york city, talking later with mike mill kin and francis colins. >> thank it over to kate rogers for a quick market flash. the dow down 17. >> simon, check out dreamworks, the stock taking a hit as negotiations between and it hasbro has been hamped by issues regarding the structure of the qup company. two the companies had a hard time agreeing on the price. dreamworks trading down 15%. hasbro trading up over 4%. >>> thank you. when we come back, lower gas prices mean consumers have more cash in their pockets. which areas of the economy stand to benefit the most? how can you make a profit? more on that when "squawk on the street" returns. ameriprise asked people a simple question: in retirement, will you outlive your money? uhhh. no, that can't happen. that's the thing, you don't know how long it has to last. everyone has retirement questions. so ameriprise created the exclusive.. confident retirement approach. now you and your ameripise advisor can get the real answers you need. well, knowing gives you confidence. start building your confident retirement to