as mike francesca was saying earlier, you have a few minutes to get little sound bites out. on radio you can have actually conversations. while our show, the show that i do for fox news radio is very caller interactive so that it becomes more than just left versus right. it's who am i? who is my audience? we have regular callers. when they first moved me from 6:00 to 9:00 p.m., i didn't have a big audience because they changed my time slot which is to a much better time slot quite frankly. i would get maybe two callers and hour. and those callers became people on the show and characters on the show. and we made the people who call the show into, you know -- one theory would be the same people call in every day. the same voices, it gets boring. these people we talked about their lives, what their personal issues were, what their health issues were. this is less about who i am -- >> you aren't answering my question, but it's nice. >> it's leading me to -- maybe you didn't anticipate it going in this direction, but who you are, i guess, is a lot about what you bring to the tabl

arguing with monica crowley, my sister-in-law in a six-minute segment where you become a cartoon as mike francesca saying earlier, you have a few minutes where brian kilmeade was saying on television you have three or four minutes to get little sound bites out. on radio you can have actual conversations. on our show, the show that i do for fox news radio, is very caller interactive so that it becomes more than just left versus right. it's who am i. who is my audience. we have regular callers. when they first moved me to 6:00 to 9:00 p.m. i didn't have a big audience at first because they changed my time slot. and which is to a much better time slot, quite frankly. so i would get maybe two callers an hour and those callers became people on the show and characters on the show, and we made the people who call the show into -- you know, one theory would be, well, are the same people calling in every day? you don't want the same voices. it gets kind of boring. these people, we talked about their lives. we talked about what their personal issues and health issues were. the callers to the show, this is l

you heard mike francesca speak about that today. if you were to put his station on today, fan, it's 24 hours seven days a week live and local. wins in this town is still that way, 880 is still that way. that model is not gone. is it more expensive? yes. is it difficult to find the talent to staff it 24 hours a day? yes. but is the payoff bigger? yes. you spend money the make money. >> so there's that awareness? >> yeah. >> another question for you since you're sitting in a situation where you're at a company that's multiplatform, has a huge investment in the stick but also has an investment in digital. personally, is the stick still a good servement? is there going to be am and fm radio in ten years? >> it's also a question about what you pay for the stick. the stick is a business equation. what did you pay for the stick and what return can you get on that? if you talk to heritage broadcasters who bought that stick decades ago, 40 years ago, that's a very complicated conversation to say if it's still worth it or not. but will it sti