mike isaac: i think so. i mean, i tried to capture what this guy essentially stands for, right?really do think that travis is probably not the typical founder in the valley. he had done two different startups before and he was probably in his later 30s by the time uber came around and i think, you know, the point i wanted to get to, at least in the very beginning was he had done a--he had done at least two startups and had been betrayed by his vcs that had backed him initially and that really went to the mentality of "this is gonna be my company. no one can really take it away from me, and i'm gonna secure it for the long-haul." and initially, the vc, the venture capitalists, were okay with that until things started going wrong a little bit later and it was hard to sort of wrest that control from him. female: what's been the response from the company? mike: it's been interesting. there's a number of employees who do not like the book, just because--probably because i didn't depict them in the best light and i kind of expected that. and then there are people, i think, who are sur

super pumped new york times technology correspondent mike isaac examines the rise of uber. >> i think it is really about the state of tech right now and where we are with technology coverage, with how we view of technology impacts on the world. ninety, late 90s up until really, a few years ago. technology coverage, coverage, reporting was largely revering young founders and hoodies that are coding the next billion-dollar app. eating a bowl of rom and in their dorm room. mythology around youtube being the next million-dollar entrepreneur a very popular story to tell. i really think that that has changed. you are in tech, you could probably tell me. we are starting to see some of the dark side of how technology can operate. uber and people getting assaulted or murdered in their vehicles or an manipulation of information on facebook and twitter and social networks. i think that it is worth exploring the secondary effects that are not positive in tech. >> all of these authors have appeared on book tv and you can find their programs in entirety on booktv.org. type the author's name in the

ambien sewer pump, new york times technology correspondent mike isaac, examines the rise of humor. spak over book, but it's really about the state of tech right now and what we are with technology coverage and how we view tech impact live on the world. i think probably in the late '90s, throw up until really a few years ago, tech reporting and coverage was largely repairing young founders and hoodies who are cutting the next billion-dollar app like in the war, in college dorm room or something right. and you is it too can be the next billion-dollar entrepreneur, very popular story to tell. i think that is change now. i think that narrative is change a lot and we are starting to see some of the dark side of how tech can operate right. whether it is over and people getting assaulted or murdered or manipulation of information on facebook and twitter and social network and i think it is worth exploring the secondary that are not positive. >> all of these authors have appeared on book tv and you can find the programs in their entirety booktv .org. the authors name in the search bar, at

mike isaac joins us with lauren good from "wired." nice to see you. hometown there with the lovely bridge behind you happy early new year's eve mike, let's start with you hate to say, no one knows uber better than you. how does this play out in even the days going forward it doesn't seem like there's any good scenario. uber either spends millions on this ballot initiative or fighting legislation or has to ultimately comply with the law which will cost millions in revenue and future profit. >> yeah, no, that's totally right. i was asking around sort of what the plan is over the next few weeks, months, possibly years. i think first there's a lot of focus on the ballot initiative in california which uber as well as lyft and some other delivery companies are pledging tens of millions of dollars to essentially put it to voters and try to exempt, provide a carve out for gig economy drivers to remain independent contractors there's talk of preliminary injunction they could file to sort of litigate what the constitutionality is they have a number of stock opt

in super pump, new york times technology correspondent mike isaac examines the rise of uber. >> i thinkt's really about the state of tech right now and where we are with technology coverage, with how we view tech impacts on the world. probably from late 90s through up until a few years ago, tech coverage, tech reporting was largely revering the young founders and hoodies that are coding the next billion-dollar app. this mythology around youtube, there's a very popular story to tell. i really think it's changed, i think that narrative has changed a lot and we are starting to see some of the dark side of how tech can operate. uber and people getting assaulted or murdered in their vehicles or in the nucleation of information on facebook and twitter and social network and i think it's worth exploring the secondary effects that are not positive. >> all these authors have appeared on bookkeeping and you can find their programs in their entirety booktv.org. type the authors name in the search barr at the top of the page. >> this sunday, book tv features three new nonfiction books. at 2:00 p.m.

. >> read mike isaac's book "superpumped about uber.lks in the book about uber employees, it was so hot uber hats and uber uber. and then all these bad things started coming out about the company. everybody was embarrassed. i wonder if the same thing is happening with like a facebook given cambridge analytica and people say you work for facebook >> you're spying on me. >> i don't think you can discount how much that's impacting the company. but when i was reading about it, they also said there is a lot of pressure inside the company to fix the outside issues so the work/life balance, for example, is not what it used to be and that helps it fall lower and low lower on the list because the company culture is changing. >> some of the complaints made as to why they don't love working at facebook. bureaucracy. a lot of politics amongst their leadership it kind of reminded me of the type of complaints that you would attach to a larger legacy traditional firm like an ibm, if you will but it's a good point to remind everyone that facebook was f